From September 9 to 12, 2026, visit Triathlon Store Nice
This year, Nice becomes the world capital of triathlon.
On September 12 and 13, 2026, the world's best triathletes will gather on the French Riviera for the IRONMAN 70.3 World Championships.
An exceptional event in a city that lives and breathes triathlon all year round.
And of course, Triathlon Store Nice will be at the heart of the event.
To celebrate this week as it should be, we have envisioned:
SO NICE
4 days of sport, meetings and sharing around triathlon.
From Wednesday 9 to Saturday 12 September, our store and the Triathlon Store Café will become the meeting point for triathletes present in Nice.
Swim Sessions in the Baie des Anges, Social Runs, meetings with some of the world's best triathletes, partner brands, Happy Hours and a few surprises…
Welcome to SO NICE 2026.
WEDNESDAY, SEPTEMBER 9 — WELCOME TO NICE
The first athletes are here, the brands are arriving, the Promenade des Anglais is starting to hum…
SO NICE begins.
Come and see us at the Triathlon Store Nice and the Triathlon Store Café to discover the program, meet our team and get into the mood for the World Championships.
And save some energy…
Thursday will be busy.
THURSDAY, SEPTEMBER 10 — SWIM, RUN & MEET
8:30 AM — SWIM SESSION × PRECISION FUEL & HYDRATION
It's impossible to imagine a great week of triathlon in Nice without our now unmissable Triathlon Store Swim Session.
Join us Thursday morning at 8:30 AM for a session in the legendary Baie des Anges organized in collaboration with Precision Fuel & Hydration.
The session will be led by our athlete Alex Caille.
An accessible and friendly outing to swim together, get your bearings in the Mediterranean and share a moment with the community before the big weekend.
📍 Meeting point: Triathlon Store Nice
⏰ 8:30 AM
Swim together. Race your own race.
10:00 AM — RUN WITH PAULA FINDLAY — TTL × CASTELLI
Barely enough time to dry the wetsuits…
At 10:00 AM, we will have the pleasure of hosting Paula Findlay and TTL for a Social Run organized with Castelli and fuelled by Precision Fuel & Hydration.
An exceptional opportunity to share a few kilometers in Nice with one of the great athletes of international triathlon.
No stopwatch.
No competition.
Just an accessible run, exchanges and a great community united by the same passion.
📍 Departure: Triathlon Store Nice
⏰ 10:00 AM
Easy pace. Good vibes. Everyone welcome.
MEET LAURA PHILIPP × CASTELLI x KICKASS
And it's not over yet.
On Thursday, Castelli also invites you to Triathlon Store for an exceptional meeting with Laura Philipp.
Come and meet the German champion during a signing session at Triathlon Store Nice a few days before the big world event.
📅 Thursday, September 10
📍 Triathlon Store Nice
⏰ Time to be announced
Final information will be communicated soon on our social networks.
5:30 PM — SECRET RUN
One last run to end the day?
We can only tell you that it will be…
AT NORWEGIAN TIME.
For the rest, you will have to wait a little longer.
📅 Thursday, September 10
📍 Triathlon Store Nice
⏰ 5:30 PM — Norwegian Time
Who's running? Stay tuned.
FRIDAY, SEPTEMBER 11 — ONE MORE BEFORE RACE WEEKEND
8:30 AM — SWIM SESSION × PRECISION FUEL & HYDRATION
Because one Swim Session was obviously not enough…
Friday morning, back to the Baie des Anges for our second Triathlon Store Swim Session × Precision Fuel & Hydration.
Once again, Alex Caille will lead the session.
The opportunity to enjoy the Mediterranean one last time with the community before the start of the World Championships.
📅 Friday, September 11
📍 Meeting point: Triathlon Store Nice
⏰ 8:30 AM
MEET RICO BOGEN × CASTELLI
After Laura Philipp on Thursday, Castelli has another meeting for us on Friday.
We will have the pleasure of hosting Rico Bogen at Triathlon Store Nice for a meeting and signing session.
Another opportunity to meet one of the big names in international triathlon during World Championship week.
📅 Friday, September 11
📍 Triathlon Store Nice
⏰ Time to be announced
Stay tuned for the time announcement.
6:00 PM — SO NICE HAPPY HOURS
After two busy days, it will be time to put down the glasses, shoes, and stopwatches.
From 6:00 PM, meet at the Triathlon Store Café for the first SO NICE Happy Hours.
Athletes, partners, customers, companions, enthusiasts and friends passing through Nice: everyone is welcome.
A drink, music, meetings and all the atmosphere of this exceptional week.
📍 Triathlon Store Café
⏰ From 6:00 PM
Good people. Good music. Good vibes.
SATURDAY, SEPTEMBER 12 — WOMEN'S RACE DAY 🏆
📣 ALL OUT FOR THE WOMEN!
On Saturday, the festivities give way to the essential:
THE RACE.
The best triathletes on the planet will compete in Nice for the IRONMAN 70.3 Women's World Championships.
And the entire Triathlon Store team will be mobilized to support and encourage them.
We want to see Nice vibrate.
We want to hear the Promenade.
We want to create an atmosphere on the course.
Professional athletes, customers, friends and all the women in our community present on the starting line:
SO NICE IS BEHIND YOU!
Join us to support the athletes and make some noise on the course.
MAKE SOME NOISE! 🔥
🍻 6:00 PM — SO NICE HAPPY HOURS — ROUND 2
After the race, head to the Triathlon Store Café.
From 6:00 PM, we'll meet to celebrate the day's performances, debrief the race, and share one last moment together.
Athletes, supporters, brands, and enthusiasts are all welcome.
📍 Triathlon Store Café
⏰ From 6:00 PM
RACE. SUPPORT. CELEBRATE.
One last evening to close SO NICE 2026.
TRIATHLON STORE CAFÉ — YOUR SO NICE HQ
Throughout the week, the Triathlon Store Café, directly adjacent to the store, becomes our HQ.
This is where we meet.
Before a session.
After a run.
To have a coffee.
To meet an athlete.
To talk nutrition with our partners.
To debrief the day.
Or simply to have a drink with other enthusiasts from around the world.
SWIM. RUN. MEET. COFFEE. CELEBRATE.
During the World Championships, there will always be a good reason to visit Triathlon Store Nice.
SO NICE — THE PROGRAM
WEDNESDAY, SEPTEMBER 9
Welcome to Nice — launch of SO NICE
THURSDAY, SEPTEMBER 10
🌊 8:30 AM — Swim Session × Precision Fuel & Hydration with Alex Caille
🏃♀️ 10:00 AM — Run with Paula Findlay / TTL × Castelli — fuelled by Precision
✍️ Meet Laura Philipp × Castelli — time to be announced
🇳🇴 5:30 PM — Secret Run — Norwegian Time
FRIDAY, SEPTEMBER 11
🌊 8:30 AM — Swim Session × Precision Fuel & Hydration with Alex Caille
✍️ Meet Rico Bogen × Castelli — time to be announced
🍻 6:00 PM — SO NICE Happy Hours
SATURDAY, SEPTEMBER 12
🏆 Women's World Championship Race Day
📣 All Out For The Women
🍻 6:00 PM — SO NICE Happy Hours
AND IT MIGHT NOT BE OVER YET…
The SO NICE program continues to evolve.
New schedules, practical information and perhaps a few more surprises will be gradually announced on our social networks.
Some activities may require prior registration: all details will be communicated before the events concerned.
📍 Triathlon Store Nice & Triathlon Store Café
📅 September 9 → 12, 2026
